Our suite of research databases includes sources for demographics, market research and market segmentation, plus comprehensive resources for nonprofit businesses and thousands of articles from leading business publications.
We partner with the South Metro Small Business Development Center (SBDC) to provide free workshops on a variety of small-business topics: Startup Basics, Business Plan Basics, Cash Flow Fundamentals, and Marketing Fundamentals.
Top Elements of a Marketing Plan
Mission & Marketing Strategy
Your mission statement helps you focus on your business goals: What are you trying to do and why? The marketing strategy outlines what you want to do.
What makes your business, products or services unique? Identify the reasons your business is the better choice and why clients should choose you.
Pricing & Promotions
Determine what you will charge for your products/services, and which marketing activities to use for promotion: advertising, direct sales, internet marketing, sales promotions, etc.
Vital for those with a limited budget! Work with the funds you have and break your annual budget into monthly budgets so you can track results and modify your promotional plan as needed.
Track & Measure
The way you collect metrics will depend on your marketing tactics. Online marketing can be tracked with internet-based analytics. Offline marketing is more manual. The results will help you better tailor your marketing efforts. Ask our experts for help.