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7 Marketing Techniques for Small Businesses
Fliers should be brief and to the point, highlighting your products/services and contact info. Offering coupons and discounts can help. Ask our experts for market research assistance.
Take advantage of free bulletin board space in public spaces. Color code the posters for each location and use removable tabs offering discounts to track metrics.
Similar to coupons, these are aimed at increasing customer satisfaction. Common value additions include discounts for repeat customers, points and reward cards, and guarantees.
Create a business-to-business referral network with companies whose commitment to quality aligns with yours. If you're too busy to take a project/job, your competitor may appreciate the referral, and will likely return the favor. Ask our experts for help with market research and lists.
Follow-up questionnaires are a great source of customer feedback. Why did the customer choose your business? How did he or she hear about it? Which other companies were considered? What was the customer most and least satisfied with?
It's a great way to sell yourself as well as your business. Many people are less abrupt in face-to-face conversations, and you'll develop the ability to think on your feet and get creative. BizInfo experts can help generate lists of targeted businesses.
The internet should be part of your marketing plan. It's a point of access for customers who research buying decisions online first. Consider adding social media to the mix as well.